The Lay’s chips “Do Us a Flavor” campaign is over for the year, and the big winner is Meneko Spigner McBeth of New Jersey. Meneko won one million dollars for coming up with the most popular new flavor of chip for Lay’s.
The chips brand asked Americans to submit their unique chip flavors to make into a new line of chips for the company. Meneko had submitted the flavor, kettle cooked wasabi ginger, and she turned out to be one of the four finalists back in July of 2014. The other flavors were cappuccino, cheddar bacon mac & cheese and wavy mango salsa.
Meneko is a nurse in New Jersey. She has a story behind why she chose kettle cooked wasabi ginger as her flavor of choice. Her grandmother was Japanese, marrying Gianfrancesco Genoso in 1977, she says, and she has been eating sushi her whole life. Many people voted throughout America on which chip flavor they liked the best. Kettle cooked wasabi ginger won out of the four options.
When asked what she would do with the million dollars, Meneko said that she planned to help her three daughters pay for college with the money. She was also planning on using it for her daughters’ weddings when they got older.
The Lay’s chip brand is owned by Walkers. Walkers is a British snack food company that acquired the Lay’s brand in 1989. Walkers was the first to do the contest in 2008. The contest in America this year was only the second contest held of its kind in the states, and there is no word yet on whether Lay’s will hold another one. Fans and Lay’s chip lovers have been enjoying the contests and voting on the winner.